You’ve gradually developed your website and your digital marketing system. Your blogs are going out every month and you are assiduously writing and sending out your social media messages on LinkedIn.
Now is the time to start talking to people
Each month you will be growing your list of contacts who have responded to your message on LinkedIn.
So now you can start talking to them. Yes, I do mean talking to them.
The most powerful marketing tool is speech.
There is inflection and emotion in speech. You can’t get that in the written word.
So, all you have to do is pick up the telephone and talk to them.
You are not trying to sell to them. just ringing up to put a voice to a digital contact and say hello and how are things going.
You can remind them of who you are and what your business does and just ask if that is something they might be interested in within the next 6 to 9 months.
Then you say, nice talking to you, and leave.
This isn’t a hard sell, just a gentle enquiry to see if what you do is of interest to them.
You’ll be surprised at how easy it is to make personal contact as opposed to digital contact only.
Don’t expect too much, though. Remember that for every 100 companies you call, only 15 will show any sign of interest. The statistics that we have gathered at BHT over the 25 years that we have been doing this show:
The largest group is:
|Unable to talk to
|Couldn’t speak to the contact but was asked to send information
|Follow after 6 months
|This is a total of
|You’re looking for the remaining 10%
|Interested within 6 months
|Want a more detailed telephone call before booking an appointment
|Would like an appointment
AND the interesting thing is – these people will identify themselves as interested as soon as you start talking to them because you are what they’ve been looking for.
So going in, get your mindset right.
Know that you are going to make 90 calls to get those 10 interested parties.
If you’re properly prepared then making the calls is easy because you know that the needles in the haystack will identify themselves when you reach them.
Also, remember how much an annual contract to you is worth.
For example, if 1 contract is worth £500 per month the 10 hours of telemarketing has cost you £300 in time and earned you £6000 with 9 more prospects still to find.
Every day you will make new contacts, develop relationships and steadily move towards an extended client base.
If you do find that picking up the phone is a problem for you may be interested to know that we are offering this low-cost deal for 2024:
- £30/hour for 10 hours per month for 3 to 6-month contracts
- £25/hour for 20 hours per month for 3 to 6-month contracts
- £25/hour for 10 hours per month for 12-month contracts
If we can help, just drop me a line CBH@bhtmarketing.com