Performance will vary from market to market, and company to company.
Currently, we would expect performance from any marketing technique to be lower than normal because of the Covid-19 pandemic effect on the finances of business throughout the country.
BHT Marketing was established as a telemarketing agency in 1997 and has lived through a series of financial crises but nothing as devastating is this Covid-19 pandemic.
The results we publish show the following:
- Immediate appointments
- Telephone appointments
- Interest within 6 months – a follow call when they will be ready to talk seriously (pipeline)
- Information to be sent and followed by another telephone
- Information to be resent
- Unable to talk to
- Not interested
- Wrong data
It is important to know the entirety of the results of your campaign so that you can:
- See how much interest there is immediately
- See how much interest there is over the next 6 months
- See how much interest there is overall
- Quantify the potentials for follow-up material
- Gauge the gestation period of the campaign/market
- Check that your campaign is running within normal parameters
- Be able to check the validity of the database.
At the end of each month of the campaign, we provide these statistics and a report so that you are constantly kept abreast of the progress of the campaign and be able to calculate how long it will be before these introductions start converting to clients and income.
Normal results will show total interest levels at 10-15%. Any higher and you are on to a winner! Any lower and you know that you are in for a longer campaign.
It is important to bear in mind that a client won by telemarketing may be providing you with income for several years and compare that value with the cost of the campaign.
BHT Marketing has been providing telemarketing campaigns since 1997, so we are able to advise you about the weight and duration of campaigns.
So if you would like to talk this over just call us on 0808-172-1900.