Telemarketing

Telemarketing РGuaranteed

BHT Marketing Ltd was founded in 1997 to combat poor service in the telemarketing world.

We have built this service on strong foundations to ensure that we support each client properly.

These foundations are:

A realistic assessment of success the of the campaign at the beginning
We have amassed statistics across many markets over the last 18 years. We speak from experience and never over estimate the success of a campaign. This allows the prospective client to make a proper judgement as to whether telemarketing is the right technique for them.

Quality Operatives
The people talking on the phone are the client’s remote voice and so it is very important that they speak properly, have the right attitude and understand what they are talking about. Each operative is hand-picked, personally trained on each client job and constantly monitored.

Statistics
Every call we make is logged and categorised. This allows us to see how a campaign is progressing not only in terms of appointments made but also how many companies are going into the pipeline and what other interest there is.

This also allows us to:

  1. Check that the right number of calls are being made
  2. Compare the campaign with other campaigns in similar markets
  3. Calculate a benchmark for that campaign


Benchmarking
After 800 records have been processed properly (up to one call-back) we and you the client, are able to trust the strength of the data. From that point on we can:

  1. Assess whether the weight of the campaign is sufficient for the client’s needs
  2. Predict what level of interest in total will be achieved
  3. Provide a copper-bottomed guarantee of consistency


A Unique Copper-Bottomed Guarantee
In the past the only guarantees offered by the telemarketing companies were based on nothing but hearsay and hope.

BHT Marketing provides a guarantee based on the statistics compiled from your campaign in your market.

BHT Marketing guarantess to achieve the same or greater level of interest every single week after the benchmarking has taken place. If, for any reason, they fail to achieve the benchmark they will work at their own expense until they do.

Telephone Reminder’s

If you rely heavily on reminder letters and texts to bring your clientele back to you this is for you.
BHT Marketing Telephone Reminders, running since 2008, has achieved fantastic results

The concept is a simple one. By actually talking to someone on the telephone you can develop a closer relationship and book the appointment there and then. This saves the client the effort of having to remember and then book. The client wins and so do you.

For example, booking MOT’s yields a return on investment of 3-4 times and our cumulative statistics show that response rates for repeat eye tests has risen from 40% to 58%. If only 50% buy new glasses this means a significant increase in turnover and profit.

This service could benefit these businesses:

The Motor Repair Trade Opticians Vets
Hotels Conference Centres Limousine Hire
Clubs and Societies Tree Surgeons Event Organisers
Electricians (PAT Testing) Gas Safe Engineers Fire Safety

 

Customer Satisfaction Surveys

Do you really know how your service is perceived?

How do you know if your personal approach is received well or not?

There is only one way to find out – Impartial Customer Satisfaction Surveys

BHT Telemarketing can carry out such surveys quickly and efficiently.

By asking no more than 6 questions we can find out if there are any problems or if all is well. The questions will be along these lines, tailored to suit each individual business

  1. Were you greeted in a warm and friendly manner?
  2. Was your appointment on time?
  3. Were you satisfied with the outcome?
  4. Do you think we could improve our service to you, and if so, how?
  5. Would you recommend us to a friend or colleague?
  6. Are you happy for us to call again?

If customers have any issues, a pattern will emerge using this method.

Now you will be able to improve your service and then tell all your clients about the improvements.