Telemarketing
Guaranteed by BHT
All companies use a variety of marketing techniques,
Telemarketing is a mainstream marketing technique now that GDPR has limited email marketing
What is Telemarketing?
Telemarketing is one of the fastest and most effective ways to reach your market. With the ability to speak to up to 15 companies every hour, it delivers responses at a speed no other marketing technique can match. Beyond simply making contact, it opens the door to building genuine relationships, sharing tailored information, and securing valuable sales meetings.
This combination of reach, efficiency, and personal connection makes telemarketing one of the most powerful tools available to businesses today.
So, what to do?
The first step is to bring in the BHT team—well-spoken, courteous, and highly experienced telemarketers who know how to represent your business with professionalism. Once on board, they become an extension of your marketing department, working seamlessly as part of your team.
To get started, we’ll hold a detailed briefing and information-gathering session. This ensures we fully understand your goals, your market, and your message before making the first call.
A Typical Telemarketing Briefing Agenda
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Then the Telemarketing can start!
We usually recommend campaigns of 10 to 20 hours per month, depending on your goals and budget. Every call we make is carefully logged, coded, and documented, creating a detailed picture of the campaign’s progress.
Because we’ve been tracking campaigns in exactly the same way for more than 23 years, we can quickly identify whether results are within the normal range. If something starts to drift off course, our experience allows us to adjust swiftly and get things back on track.
To keep you fully informed, we provide clear monthly reports that show exactly how your campaign is performing. Here’s a typical example of what you can expect.
A Monthly Report
| Campaign Report | Week Ending | 1 Feb | |
|---|---|---|---|
| For | Week 6 of 13 | ||
| XYZ Company | |||
| Numbers | |||
| Contacts on Database | 533 | ||
| Telephone Calls | 800 | ||
| Level of Interest | Code | Numbers | %age |
| Appointments | APP | 5 | 1 |
| Telephone Appointments | T/APP | 15 | 3 |
| On File/Interest up to 6 mths | OF/I | 30 | 6 |
| Send Information – not spoken to DM | SI | 10 | 2 |
| Send Information/Follow – spoken to DM | SIF | 6 | 1 |
| 6 MONTHS INTEREST | 66 | 12 | |
| On File/Follow – over 6 months | OF/F | 10 | 2 |
| Resend/Follow | R | 5 | 1 |
| TOTAL INTEREST | 81 | 15 | |
| Unable to Talk to after 2 calls | F | 183 | 34 |
| Not Interested | NI | 219 | 41 |
| Wrong Data | WD | 50 | 9 |
| TOTAL | 533 | 100 |
* DM = Decision Maker
Now this is the really exciting bit!
After around 800 calls, we’ve gathered a large enough sample to trust the statistics and benchmark your campaign. At this stage, we provide a detailed report showing total progress to date, along with clear benchmarks such as “Interest within 6 months” and “Total Interest.”
From this moment forward, you’ll know what to expect—because we guarantee it in writing:
“BHT will match or exceed the benchmark every month, or continue working until we do—at no extra cost to you.”
This means you can forecast the number of meetings and even predict future sales with confidence. No other telemarketing agency offers this level of assurance.
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Telemarketing Examples
The Software Reseller
The target: to sell an upgrade for a very important piece of engineering software
Current marketing: a one page advert in a monthly trade magazine.
Result ; little reaction & their position as software re seller was in jeopardy.
BHT recommend ringing the magazine distribution list.
Firstly, we drew attention to the advertisement and that there was a software upgrade.
Secondly, we asked if they would be interested in a demonstration of the upgrade.
The result: meetings booked, a massive jump in sales.
In conclusion, a year later the owners were able to sell their business for a tidy sum.
The Optician
The Target: To compete with the national chains who were stealing patients on price.
Current marketing: sending impersonal, unliked, eye-test reminder letters with no follow-up.
Result: take-up was poor.
BHT recommended: calling patients on the telephone to see if they would like to book in for their eye-test.
Because we recognise that the USP of the small Optician is friendly personal service.
The result: patients loved getting the calls, Above all they described as a “lovely personal touch.”
In conclusion, Eye-test numbers jumped by 26% and consequently, sales of spectacles went up too.
In Conclusion
If you’re looking for more sales prospects over the next 12–18 months, telemarketing is the solution. When sales start to slip, nothing compares to the personal touch of a real conversation.
At BHT, we bring over 23 years of experience to every campaign. Our team of professional, well-spoken operatives handle calls with care and precision, while our tried-and-tested system provides detailed statistics and clear monthly reports. Most importantly, we back everything we do with a guarantee of consistent performance.
As the saying goes: “If you think professionals are expensive, wait and see how much amateurs cost you.”
Telemarketing Pricing