Telephone Reminders

 

Telephone Reminders

If you rely heavily on your clientele repeat purchasing you probably send reminder letters and texts. Now there is a better way!

BHT Marketing Telephone Reminders, running since 2008, has achieved fantastic results

The concept is a simple one. By actually talking to your clients on the telephone we develop a closer relationship with them than a letter or text can possibly do and we can book their repeat appointment there and then on the ‘phone. This saves your client the effort of having to remember and then book. The client wins and so do you.

For example, booking MOT’s yields a return on investment of much more than 4 times  the cost and for opticians our statistics show that response rates for repeat eye tests rise by over 25%.

If only 50% buy new glasses this means a significant increase in turnover and profit.

This service could benefit these businesses:

The Motor  Trade Opticians Vets
Hotels Conference Centres Limousine Hire
Clubs and Societies Tree Surgeons Event Organisers
Electricians (PAT Testing) Gas Safe Engineers Fire Safety

BHT Marketing Ltd have been helping Bromley Eye Centre over the last 9 months to develop a more personal outreach programme to our patient list.

From the outset we were aware that our database was inaccurate as the response rate from our letters was very poor. BHT understood our situation and were happy to help and suggested ringing through the list each month to achieve two things for us:
· Book eye-tests, where relevant and possible
· Clean the data to save us money in the future either for letters or Telephone Reminders

I have to say that BHT have been successful in this and have always been quick to respond to any refinements I may have asked for. Interestingly, because they are booking eye tests at the same time the exercise is more than paying for itself.

If anyone is looking for more eye-tests to be booked and/or to have their data cleaned in the process I would recommend BHT Marketing Ltd without hesitation.

Vinesh Patel - The Bromley Eye Centre