In an ideal world, where budget restraints don’t exist, we would employ every appropriate marketing tool that we could lay our hands on. Unfortunately, most of us don’t enjoy such budgetary freedom and consequently have to choose our marketing strategies carefully balancing desire with need and cost with Return on Investment.
BHT will help in this decision making process and will recommend appropriate strategies to meet each requirement and budget.
Telemarketing is the most dynamic form of marketing.
The BHT telemarketing service has been steadily developed since 1997 with a view to giving each client the best quality service which can be measured, repeated and ultimately guaranteed.
All e-marketing is dynamic in that you are going out to the potentials. However, it needs linking with telemarketing to make it truly dynamic.
Most SME’s have times when no-one is in the office. To give themselves cover some companies have invested in an impersonal answer machine. However, in order to have the “human” touch and receive messages where-ever they are the better option is the Telephone Call Handling service because it can be targeted to their requirements.
Mail-shots are an effective dynamic marketing method used in the right circumstances.
BHT can plan a strategy to include mail-shot marketing and will put forward the messages and design for you.
We would always recommend conducting a mail-shot campaign in conjunction with and online presence as well a telemarketing campaign before and after.
Advertising is one of the most common forms of Passive Marketing. It is your shop window in which to promote your wares.
Because BHT has a range of experts – creative designers, graphic designers, film makers, motion graphic designers and 3D imaging specialists who can create adverts and advertising campaigns which will enhance your marketing strategy throughout all media from newspapers and magazines to film and webcasts.
This is a unique form of marketing in that it combines passive with dynamic marketing. You can create your environment to talk directly with your potential clients.
Should you decide to throw an event to build the awareness of your brand/company BHT has the experts on hand to organize and run these – all you need to do is enjoy them and do what you do best – sell.
The right promotional gift can go on maintaining the awareness of your company long after you have given it – the true Passive Marketing tool.
BHT has associated itself with specialists in this field who have built an enviable reputation over the years for being able to supply just the right item for the right opportunity.
We will discuss ideas with you, always ensuring that this is within the remit of the overall marketing strategy and then target gift ideas that, not only remind the recipient of your business name, but also of what your business does.
This is the most modern marketing tool combining passive strategy with dynamic usage. By providing the customer with an appropriate tool they are very effectively promoting their business.
Some companies have a need for an iPhone application and we are very proud to be able to say that we are able to do this for you using our iPhone (Apple accredited) developer and designer. To date we have approximately 6 iPhone apps in use.
The classic passive marketing tool – “as seen on TV”
Our video, film, motion graphic and 3D designers give us the added ability to enhance web-sites with “moving pictures”. This brings added and exciting dimensions to your website creating more interest and more flexibility so that you could regularly add content and be able to carry it on laptop to show potential clients.
Sometimes it’s difficult to see the wood for the trees and consequently to know what is the best thing to do. BHT can solve this dilemma for you by building a Business Planning spreadsheet system, which will allow you to ask “What if?”
From time to time you will want to review your current strategies with a view to improving the situation.
By working with BHT we could produce a Business Planning Model, describe and discuss different strategies and then we could demonstrate the costs and outcome of each strategy being considered. Consequently, the decision making process is made that much more easy.
Once a strategy has been decided you will need a database of potential targets, unless you already have one.
BHT has over 13 years of experience in specifying and procuring databases for our clients. Importantly from your perspective is the fact that we can save you money and time and help you avoid costly mistakes.
BHT can conduct telephone and email market research to identify new markets as well as carry out customer surveys to find out what your clients think of you.
As a result you can improve your service and target new market sectors to expand your business.
Everyone should re-evaluate their image from time to time. It is highly likely that you don’t want to change your exterior brand image but you may need to address all of the items that back it up.
So BHT can discuss with you any changes that you may be considering and suggest some too. This way you have an impartial view added to the mix.
The BHT designers can then refresh your brochure, business cards and all of your sales material and they will always ensure that this is in keeping with your overall marketing strategy.
