“Telemarketing gives you instant feedback, market intelligence and a steady and increasing flow of appointments.”
Telemarketing has a very important part to play in any marketing strategy where information as well as sales growth is the objective.
This article will outline why you need telemarketing. It will detail the major concerns about telemarketing and show you how to find the right telemarketing partner. Continue reading “Why telemarketing?” »
For reasons beyond your control you will always lose clients and therefore turnover and, worst of all, profitability.
Now in today’s world there is an even more urgent need to address any potential downturn by pursuing a steady marketing strategy.
There is a way to improve on the effectiveness of a marketing campaign and that is by combining it with other marketing techniques. I have often told people that if you despatch a mail-shot you will achieve a success rate in the region of 0.5% to 1%. However, if you combine that with a telemarketing campaign you will double the performance. The converse is also true. If a telemarketing campaign is followed up, where appropriate, by documentation then the performance improves.
In today’s economic environment however, the majority of us want a combination which works but which is also low cost and effective. Continue reading “Why have an integrated marketing campaign?” »
What is Call Handling?
It’s a low cost, call answering service
We make sure you don’t lose those important business calls that could be worth £000’s - whilst the monthly charge is low.
Continue reading “Why is Call Handling needed?” »
As a freelance copywriter, I must have sent out hundreds of enquiry letters and emails for work and I was fully prepared for a lot of rejection. What I was not prepared for was the amount of rejections littered with spelling and grammar mistakes.
‘Thanks, for the offer. But we dont need an help’, was probably my favourite. I was almost tearing my hair out and screaming ‘Yes, you do!’ at my computer monitor.
Continue reading “Why Copywriters Are Needed” »
Before entering into discussions with a telemarketing agency about a campaign you need to consider a few issues. This paper has been written to help you to identify the issues that have to be addressed in order to have the right tele-marketing campaign for you. Some, you’ll already know but I hope that some of the others will, in total, help you to reach a decision which is right for you.
Continue reading “Telemarketing campaign – What to consider” »
“If more people knew about us I’m sure we could sell more.”
A common enough thought throughout business.
The question is how do you get more people to know about your company and your product/service?
There are many and varied techniques to increase the market’s awareness of your company, but in today’s pinched economy we all need a technique that can achieve several objectives at the same time and therefore one which is the most cost effective.
You need a technique that will improve awareness, give immediate feedback, gather market intelligence and provide a supply of interested potential clients to put money back into your cash-flow. Is there such a technique?
Well yes, there is. Continue reading “Building Awareness” »
BHT Marketing Ltd, with telemarketing experience going back to 1997, launched a broad range of marketing services, nearly a year and a half ago and effectively became “The One-Stop Marketing Shop”.
We have surrounded ourselves with other excellent marketing entrepreneurs who became “The BHT Circle of Marketing Excellence.” They work in all disciplines and so allow us to offer the complete marketing service.
Continue reading “The BHT Circle of Marketing Excellence” »
How many times have you heard someone say, “I tried telemarketing once and it didn’t work.”?
The reality probably was “I tried telemarketing once and I didn’t get it right first time, so I gave up.”
Telemarketing is a long-term marketing tool – not a quick fix. Continue reading “Long-term working partnership – Not short-term fix” »
We are very pleased to announce that Kelly Smith has joined BHT Marketing Ltd as a Telemarketing Operative.
“Kelly is just what we’ve been looking for” says Christine Bonham-Horton, Director: Operations. “She has the personality, as well as the quality, that distinguish BHT telemarketers as being above the norm when it comes to people’s expectations of what a telemarketing company can provide. There is no doubt about it, if a company is looking for quality people to work on the telephones, promoting their Business to other Business, then BHT has just what they want.” Continue reading “BHT Appoints Kelly Smith” »
Launching a new website can be a very sensitive time because it always generates mixed feelings for both designer, client and client’s customers. Continue reading “The Launch of a New Website” »
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