Just imagine BHT Marketing of Northampton is conducting a telemarketing campaign for you and you’ve never done one before.
Once you’re in front of a potential client you are in your element but you find it hard to get sales appointments. You know that B2B telemarketing is all about building sales pipelines and booking sales appointments.
You’ve had the sales meeting and that sounded great. You’ve had a briefing meeting with one of the telemarketing operatives and they were very competent and knew what they were talking about.
You were confident you had made the right decision and you were excited about the outcome of the campaign.
Now you’re into the fourth week of 10 hours per week and you haven’t had any appointments.
You’re concerned – and that is why Trust is a Must in Telemarketing – but a Guarantee helps too!
You could be forgiven for believing that a telemarketing agency could be anywhere on the planet, but you’d be wrong!
Whilst you can ‘phone anywhere on Earth from one location clients like to have their agency close by.
But why? (and do have a look at our fantastic offers!)
Beginning your own business is tough and fighting through to the second and third years can be a real strain. You may have to conquer issues like tax and personnel matters before you begin to feel that you are getting the hang of running your own company and are surviving this recession.
However, you originally set out to have a better business than that of a survivor. You wanted to have a better quality of life. So when you reach this point in your entrepreneurial career there is a danger that you could make a very big mistake – and relax because you’ve had to work so hard to get this far. However, this is just the time when you need to step up a gear to avoid mediocrity and disillusionment and push your way towards the success you want.
There are four elements which will see you through to that success:
“Everything was going fine and then we got a VAT bill! – Disaster!”
Living only in the now is like sailing a submarine without navigational aids, depth sounding or a periscope! And yet some business owners run their businesses just like that. Worst of all they employ people and are taking risks with their lives too.
Thankfully, there is a much, much, better and safer way.
Let me ask you a question. If you were invited to a dinner party would you go and just sit quietly and eat the dinner and leave – (criminal behaviour!) – or would you engage with the other guests and possibly make new friends? – (an upholder of the lore!)
I’m sure that your answer is “of course, I would engage with, and talk to, the other guests.”
Good, then this article will interest you because in marketing some people do the exact opposite! It’s true – they will make the effort to go to the dinner but then not bother to engage.
Let me explain. Read More
Fools rush in where angels fear to tread, but what, I hear you cry, has that got to do with marketing?
Well, it has a lot to do with it because time and time again companies rush into direct marketing without the proper thought and planning and time.
The old adage “Rubbish in, rubbish out” will prove itself to be true if you conduct any kind of direct marketing campaign without adequate preparation time before moving forward because you must always refine your data.
There is a fool-proof way of making sure that your data provides you with the means to address the right person in the right type of company in the right area at the right time.
I know what it is – do you?
In today’s economic climate we all need to be on the ball, to act and act quickly, quicker than we have ever done before, to make sure we stay ahead of the pack and push our business up into the limelight so that we can make progress.
However, there often seems to be that awkward element, money, which can get in the way of implementing our best laid plans when we want to.
Sometimes, we would like to set a marketing campaign in motion but the funds aren’t currently available but will be in 3 or 4 months time. You fear then that the momentum will be lost and so the initiative fades into the background and is eventually lost.
Now BHT are responding to this need and launching our “Marketing by instalments” plan. Ask for a quote. Read More
We’ve all heard this question – “Where will you be in 5 years time?”
It’s an annoying little question isn’t it?
However, the reality is that most SMEs haven’t got a clue because they plan nothing and, as a result, that’s what they achieve, they drift from one year to the next believing that their fortunes are dictated by outside forces. Well I’m here to tell you that they are wrong.
Your future lies in your hands and starts with developing a Business Plan – and it’s easy! Why not Ask for a quote now. What have you got to lose? Read More
So does it or doesn’t it?
What should you expect from telemarketing and how should you approach it?
Let’s invent a chap called Bob who has a service/product that sells for £500.
16% of all companies, on average, called from a properly targeted telemarketing campaign, will be interested in your business.
81% of them will want to progress this within 6 months of the call – that’s 13% of all businesses called will be interested to arrange a meeting with you within the next 6 months!
(Sshh – don’t tell anybody but if you want to try it – there are 2 Great Trial Offers at the end of this article)
Collect contact information,
Gather market intelligence,
Develop a 12 month sales pipeline,
Follow Newsletters and e-mails,
Make sales appointments,
Get same day feedback,
Find new markets.
All of this can be achieved by just using only one marketing tool! To see what it is and take up our Very Special, time limited, Offer read on. Read More
(Photo credit: Wikipedia)
Guest Blog from Clarity Solutions
Here at Clarity Solutions, we know that one of the best forms of direct marketing has to be telemarketing. The phone is a fantastic sales tool to get you speaking to your potential customers quickly.
If you are looking to outsource your telemarketing, then you’ll also need to provide, or be advised on a business to business data list for the telemarketing company to target on your behalf.
It shouldn’t be underestimated how important it is to make sure that your campaign is as targeted as possible. This is to ensure you receive the maximum potential return and bottom line profit. Read More
If you think that a call handling service is an expensive luxury you’d be very wrong. The truth is that it is an economic necessity for the busy SME entrepreneur and it has some unexpected marketing applications. So the first question that has to be asked is why would you want to use a call handling service and what exactly can it do for you? Try our FREE 1 month trial. Read More
The majority of us SMEs don’t have big budgets to throw at generating sales via lead generation techniques such as advertising and direct mail marketing and so we have to use our heads to find low cost, effective ways of getting our name and service/product out to the Northampton and Midlands market.
I have some FREE Marketing techniques to tell you about. I guess that’s grabbed your attention already! Read More
When BHT became a Northampton comprehensive marketing agency in 2010 we began a programme of increasing the number of services that we could offer so that our clients need only one agency for all their marketing and so save time shopping around.
You can choose any single service or group them together in an integrated campaign for greater marketing effectiveness.
The answer is “YES”. The question is, “Can I afford NOT to use Social Media?”
When money is tight getting your message out and raising your profile is a financial issue.
You’re looking for ways to achieve as much with less. Obviously, you shouldn’t have one strand of marketing but you need to make sure that you maximize your investment.
You need Mail-shots, e-mail marketing, advertising and telemarketing because they each have a specific role within each campaign. However, you can now start to use these tools far more strategically with a much tighter focus if you add in Social Media Marketing.
This seems an obvious remark, but there is a part of marketing that a lot of us have forgotten. We need to market our services but we also need to structure our services to suit our market.
Small to Medium Enterprises (SMEs), all face the same conundrum; how to grow your business on a limited budget.
There are three things you need before reaching out to the market; business cards, a brochure and a website.
Get your business cards produced professionally so that they reflect the quality image you want to project.
Have a simple but good quality website to start with to keep costs down.
Have your brochure produced as a PDF and keep it on computer. Print it out when you need it, on good quality paper and with quality glossy covers. You can finish it on your own binding machine (they’re not expensive from office supply companies).
Now you’re set to go marketing, but what are your objectives and what techniques will achieve them?
“Telemarketing gives you instant feedback, market intelligence and a steady and increasing flow of appointments.”
Telemarketing has a very important part to play in any marketing strategy where information as well as sales growth is the objective.
This article will outline why you need telemarketing. It will detail the major concerns about telemarketing and show you how to find the right telemarketing partner. Read More
For reasons beyond your control you will always lose clients and therefore turnover and, worst of all, profitability.
Now in today’s world there is an even more urgent need to address any potential downturn by pursuing a steady marketing strategy.
There is a way to improve on the effectiveness of a marketing campaign and that is by combining it with other marketing techniques. I have often told people that if you despatch a mail-shot you will achieve a success rate in the region of 0.5% to 1%. However, if you combine that with a telemarketing campaign you will double the performance. The converse is also true. If a telemarketing campaign is followed up, where appropriate, by documentation then the performance improves.
In today’s economic environment however, the majority of us want a combination which works but which is also low cost and effective. Read More
What is Call Handling?
It’s a low cost, call answering service
We make sure you don’t lose those important business calls that could be worth £000’s - whilst the monthly charge is low.
As a freelance copywriter, I must have sent out hundreds of enquiry letters and emails for work and I was fully prepared for a lot of rejection. What I was not prepared for was the amount of rejections littered with spelling and grammar mistakes.
‘Thanks, for the offer. But we dont need an help’, was probably my favourite. I was almost tearing my hair out and screaming ‘Yes, you do!’ at my computer monitor.
Before entering into discussions with a telemarketing agency about a campaign you need to consider a few issues. This paper has been written to help you to identify the issues that have to be addressed in order to have the right tele-marketing campaign for you. Some, you’ll already know but I hope that some of the others will, in total, help you to reach a decision which is right for you.
“If more people knew about us I’m sure we could sell more.”
A common enough thought throughout business.
The question is how do you get more people to know about your company and your product/service?
There are many and varied techniques to increase the market’s awareness of your company, but in today’s pinched economy we all need a technique that can achieve several objectives at the same time and therefore one which is the most cost effective.
You need a technique that will improve awareness, give immediate feedback, gather market intelligence and provide a supply of interested potential clients to put money back into your cash-flow. Is there such a technique?
Well yes, there is. Read More
BHT Marketing Ltd, with telemarketing experience going back to 1997, launched a broad range of marketing services, nearly a year and a half ago and effectively became “The One-Stop Marketing Shop”.
We have surrounded ourselves with other excellent marketing entrepreneurs who became “The BHT Circle of Marketing Excellence.” They work in all disciplines and so allow us to offer the complete marketing service.
How many times have you heard someone say, “I tried telemarketing once and it didn’t work.”?
The reality probably was “I tried telemarketing once and I didn’t get it right first time, so I gave up.”
Telemarketing is a long-term marketing tool – not a quick fix. Read More
Launching a new website can be a very sensitive time because it always generates mixed feelings for both designer, client and client’s customers. Read More
There’s a book called “The Little BIG things”. We were given a signed copy recently by one of our suppliers as “a thank you for the business”. It came all wrapped in gold paper with a lovely personalised letter and, as it wasn’t expected, it had a huge impact on everyone in the office.
It got me to thinking – in these tight financial times, people, (and we must always remember that we are all dealing with people and not businesses), are always pleased to be recognised for what they have done and thanked in a manner which doesn’t have to be a grand gesture – just a personal one. Read More
The beginning of the Sales Process is very much like “boy meets girl, girl meets boy.” You have to work up to the first meeting and be well prepared to meet the person/company you are attracted to. You can’t just go dashing in and blunder about and hope for success. You have to build up your experience, develop a marketing and sales style and strategy but above all you need professionalism and finesse. Read More
Everybody needs to maintain a constant sales drive because no matter how good you are there will always be client/customer drop-off.
Telemarketing is just one of a range of techniques that can help you reach your targets, but why telemarketing and what should you ask yourself before taking the plunge? Read More
© Marianne Harris-Bridge, Oysterjam Marketing & Business Development
Talking with a local business man at a recent breakfast meeting he was delighted to show me his new business card, complete with newly coloured logo. He had asked me what I do and when the word “ branding” came up he showed me the card stating “ I have just rebranded my company”. Read More
“You’ve got 5 seconds to make an impression.” That’s what they say.
Whether you are making a presentation, making a cold call on the telephone or trying to grab the attention of virtual browsers on the net you need something that will attract attention.
That’s where Mysttopia’s Motion Graphics are such a powerful marketing tool – grabbing the attention. Read More
Some of the clients of BHT Marketing Ltd have asked if we could operate as a Virtual Office for them and so we have researched it and now we are proud to announce that we are launching it. Read More
This article is about the most important thing when it comes to your website being seen. Content is KING! (or Queen if you are of that persuasion) Read More
For over 25 years one of the Directors of the business, Colin Bonham-Horton, has been writing copy for SMEs as well as blue-chip companies like Lloyds Bank, Nat West, Tesco, Sainsbury and Wedgewood but never marketed his skill.
Consequently, as BHT continues its expansion into every aspect of marketing it has been decided to launch this new copywriting service. Read More
A blindingly obvious statement is “Many companies would be more successful if they could identify, win and convert more sales opportunities.”
Many MDs in small to medium sized companies know this to be true and then make the mistake of believing that tele-marketing is something that anyone can do. Well, they are completely wrong. Read More
If a company wants to run their own mailing/telemarketing campaign these are the procedures that need to be followed in order to add a degree of certainty to the outcome: Read More
If you’re looking to increase sales quickly and economically it’s always a good idea to contact your old and lapsed client base as well as companies who nearly bought but didn’t.
Either drop them a line, an e-mail or better still call them on the pretext of making an appointment to let them know about developments since you last spoke. If you don’t feel comfortable picking up the ‘phone get a trusted telemarketing company to do it for you, someone who is a professional marketing company with appointment setting skills and call handling skills for when they call back.
This group of companies are a soft target. They are warm leads, people who know you, who know your service and have experience of how you operate and perform. So the meeting should be warm and friendly and quite easily lead to a new piece of business, if there’s business to be had.
The first thing I would always recommend is that you visit the offices of the company to “get a feel” for the company and the people who work in it.
There are several things to look out for: