Telemarketing has a very important part to play in any marketing strategy where information as well as sales growth is the objective.

This article will outline why you need telemarketing. It will detail the major concerns about telemarketing and show you how to find the right telemarketing partner.

What are the needs that lead a company to use telemarketing?

All of the following can be achieved by telemarketing:

• Up-to-date market feedback to assist with product/service targeting
• The identity of the correct contact in the appropriate company
• Sales appointments booked in a relatively short period.
• A steady and controlled expansion of your sales pipeline – knowing who needs what, when.
• Market research
• Competitor intelligence gathering
• Customer surveys.

There is no other marketing technique that can give you all of these in one campaign.

The major concerns about telemarketing.

Telemarketing has great advantages for the client if it is performed in an ethical and properly managed fashion. However, it does have an unfortunate track record of high fees and low returns.

In the main this has been caused by unscrupulous telemarketing agencies who led companies to expect more than is possible. People have been promised ridiculous returns on investment only to be disappointed.

I often hear tales of high expectations, bogus appointments, false information being fed back and worst of all good telemarketing support for a trial period which leads to a long-term contract only for the client then to discover that the performance falls through the floor.

How do you solve this dilemma and find the right telemarketing agency for you?

You would expect me to describe BHT as the agency for you and I will not disappoint you for some very serious reasons. The first of which is that BHT was established, in 1997, by Christine and myself because we, too, had suffered at the hands of unscrupulous telemarketing companies.

We were, and still are, determined to provide a customer focussed, reputable telemarketing service which will support the client with a service which has honesty and integrity at its heart.

Systems to protect the client

Right from the start (1997) we put into place systems that would:

• Explain what can reasonably be expected from telemarketing immediately and over a period of time.

• Guarantee consistency of approach and return for each client.
• Collect information from every call.
• Collate statistics for each week of each campaign so that a client can see the totality of the exercise.
• Calculate a benchmark of telemarketing performance so that each client knows what weight of campaign is needed to achieve their goals
• Guarantee the benchmark performance each week with an absolute copper-bottomed guarantee. (if you want to know more about that I will be more than happy to explain it to you over the phone because it is so ethical and revolutionary I don’t want to simply broadcast it over the net)

Telemarketing Campaigns : What to Consider

My previous article http://www.bhtmarketing.com/site/2011/09/05/telemarketing-campaign/

will also help provide additional information for you..

Talk to the clients

However, the quickest way is to talk to our clients. And you can look at our feedback on the website http://www.bhtmarketing.com/site/about-us/feedback/

Introductory Trials – where BHT shares the cost

BHT recognises that there is a financial commitment and therefore a financial risk to starting a telemarketing campaign and will, therefore, offer a trial campaigns at half price effectively sharing the financial risk with the client.

We want your long-term business and so we are keen to demonstrate that our operations are sensible, effective and honest. By having such a low cost trial the client should be able to discover a plateau of performance which can be maintained in future campaigns.

In Conclusion

If you want to find the right people to talk to, want appointments, market intellingence and want to develop a sales pipeline then you need telemarketing.

You need to be very careful how you choose the agency and I hope this article and my previous one will help you in that.

No other form of marketing is dynamic and can give you such information and rapid results.

If you would like to know more or to ask any questions please call me on 0808-172-1900.

Colin Bonham-Horton, (although he doesn’t like to admit it), has been in Sales and Marketing since 1969 and is a co-founder of BHT Marketing Ltd whose aim is to provide the telemarketing and marketing service which he would want to buy.

Now in today’s world there is an even more urgent need to address any potential downturn by pursuing a steady marketing strategy.

There is a way to improve on the effectiveness of a marketing campaign and that is by combining it with other marketing techniques. I have often told people that if you despatch a mail-shot you will achieve a success rate in the region of 0.5% to 1%. However, if you combine that with a telemarketing campaign you will double the performance. The converse is also true. If a telemarketing campaign is followed up, where appropriate, by documentation then the performance improves.

In today’s economic environment however, the majority of us want a combination which works but which is also low cost and effective. 

BHT recommends a low-cost programme – e-Newsletters linked with telemarketing and your website and your blogs .

• It provides the recipient with information which may be of interest.
• A large number of e-Newsletters can be despatched at low cost.
• You build your own profile because of the style and layout of the Newsletter.
• The prospects have the option to call and book and appointment.
• Telemarketing follows up to talk to those who have not called you.
• You can add the Newsletter to your web-site as a download for subsequent browsers and, who knows, you may get more traffic to your website as a result of the interest you generate and then you may start to get enquiries from there too.
• They can be low cost from as little as £5K+ for an annual campaign – you have the choice of frequency.
• The design, copy, despatch and follow-up will all be handled for you.

BHT, in conjunction with Aark Design, is running several campaigns of this nature and would be delighted to discuss this concept with you.

Once you start thinking like this you will start finding ways to link most of your marketing together. So you promote your website in your documentation – your website has special offers to any reader – the website allows readers to download your brochure and articles – your brochure refers to your articles – anyone downloading from you newsletter or website leaves their contact details for you to follow – and so on and so on.

It’s all very exciting once you get into it, but of course, it has to be handled professionally and, most importantly, within your budget. That’s where BHT comes in. We can discuss with you what you want to achieve and work with you to build a complete marketing strategy to suit both your aims and your budget.

For more information or to arrange a meeting ring us on 0808-172-1900 

It’s a low cost, call answering service

We make sure you don’t lose those important  business calls that could be worth £000’s  - whilst the monthly charge is low.

A Virtual Office is a professional body of telemarketing operatives who will take your calls when you are out of your office and pass on the messages to you. They will also take enquiries from your web-site number if you set it up that way.

This service operates 24/7 so can cover you during the working week, in the evenings, at week-ends or when you are on holiday.

Simply put a Virtual Office is a vital aid to busy people who need professional call handling when they are unable to take calls personally.

The advantages to you are that you will never miss a call or a message again. So if you’re waiting for an answer to a big quotation or you’re expecting an important call from a client the Virtual office can take it properly and then pass the message on to you, where-ever you are, so that you can respond quickly. 

BHT Marketing Ltd, in Northampton, is renown for its Appointment Setting service and now has a superb Virtual Office Service (VOS).

Intermittent call handling

If you are in and out of your office we can arrange to give you the cover when you need it.

Evening and week-end calls

Outside office hours, week-ends and Bank Holidays our system answers your call with a bespoke greeting tailored for you. A recording of the message for you is then sent directly to you by e-mail.

Calls from your web-site

If anyone calls the number on your web-site you need to know that it will be handled in a consistent and professional manner. The details will be taken and the message passed through to the appropriate person in your organization. By allowing BHT Marketing Ltd to manage this process with our VOS you know you will always have a professional and consistent method of collecting these messages.            

 Special Offer

If you sign up for our VOS quoting this article you’ll get the first month free!

Call us

If you’d like to know more, ring Christine Bonham-Horton on Free Phone 0808-172-1900 and she will explain how we could provide 24/7 coverage for your calls.

‘Thanks, for the offer. But we dont need an help’, was probably my favourite. I was almost tearing my hair out and screaming ‘Yes, you do!’ at my computer monitor.

What people don’t realise is that producing poor copy can ruin a first impression, and in todays’ climate first impressions count for everything in business. If a company is seen as not even bothering to proofread then what hope do they have with regards to other aspects of their business?

I was sent an email a few days ago which highlights the importance of checking through copy, here are a few examples of headlines for newspaper articles:

• Man kills self before shooting wife and daughter.
• Panda mating fails; veterinarian takes over.
• If strike isn’t settled quickly, it may last a while.
• Cold wave linked to temperatures.
• Enfield couple slain; police suspect homicide.
• Red tape holds up bridges.
• Typhoon rips through cemetery; hundreds dead.

…..and my favourite.

• Hospitals are sued by 7 foot doctors.

 If these are just the headline of the articles, god only knows what else we would find in the article body!

Maybe it’s my profession, but I feel that if a company cannot use the correct grammar and spelling in the content of their websites, brochures and articles then what other aspects of their business are they not giving 100% to?

However, there are more companies that are discovering the benefits of using a copywriter. One client didn’t realise the amount grammatical errors she had been making until I pointed out she was making common mistakes on her usage of commas. Although no one likes being told they are making mistakes, she was pleased that she now knew what she was doing wrong and that she would now be able to produce improved copy. Considering she wrote the copy for the company brochures it was a good thing I met her when I did!

People don’t actively look for spelling and grammar mistakes, unless you’re me, so although the lack of mistakes won’t jump out at people it is one less thing for the company to worry about as they have put their trust in a professional.  Here is where I come in. Not only do I proofread and correct grammar/spelling mistakes, I also advise on the style of writing, where information needs to be added and where it needs to be omitted. Poorly constructed copy is just as bad as copy littered with spelling mistakes and this speaks volumes to the people reading it. If they can’t get their grammar/spelling right what else are they getting wrong?

So to round off, if a company is looking for an all-round service of proof reading, editing, writing copy and advice on the style of writing then the smartest thing they can do is get in touch with me.

Louise Wright

Louise is one of the Copywriters BHT Marketing is happy to employ . So if you need any copywriting with this style just call 0808-172-1900

1. How much telemarketing do I need?

To answer this you need to know the answers to the following questions:

• What turnover are you looking to achieve by the end of your financial year?
• What is the rough average value of each new contract?
• How many pieces of new business per month do you need to achieve that target?
• What is your conversion rate of appointments to new business?
• How many appointments can you cope with each week/month?

2. What market sectors should we penetrate?

The market sector(s) you are already successful in and similar markets where your product/service could be applicable. This will be one of the points discussed at the briefing meeting with the agency.

3. What size of company should we target?

The size of company will depend on the type of company that uses your products/services but initially you could start with companies with 10+ employees. This will always be a subject of discussion during the briefing stage of any campaign and will be finalized then.

4. Which geographic area should we target?

We always recommend that you start close to home and then work out from there. This way you minimize time and travel costs during the initial stages of the campaign.

5. Where can I get the data from?

A reputable telemarketing company will give you all the advice you need on this. BHT Marketing Ltd can discuss this with you and then specify and procure the database.

6. Should we use a telemarketing company or should we go in-house?

Before going to the expense of recruiting, training and motivating a new member of staff it’s always best to trial the technique using a reputable tele-marketing company.

7. What should I look for in a tele-marketing Company?

We always recommend that you visit the offices of the company to “get a feel” for the people who work there.

There are several things to look out for:

a)     The owners – are they professional and dedicated to their profession and for how long – in other words is there a track record of success?

b)     The tele-marketeers –

• Is this their full-time career or just a fill-in position? You need to have dedicated professional telemarketers supporting your company because they will take ownership of the campaign and feel responsible for its success.
• Do they speak properly? They are going to be representing your company and you need to be confident that they will not let you down by their speech or their attitude.
• Are they intelligent enough to understand your business, your proposition and why the market place would want your product/service?
• Do they all work at the company premises? This is important for the security of your data and your company’s proposition.
• Can you brief them face-to-face or does an intermediary have to intervene? You need to feel confident that the person conducting your campaign is confident and capable and can talk to you face-to-face.

c)     Feedback – what feedback are you going to get and how often? You need to be told as soon as an appointment is booked and you need to be briefed each week about the development of your pipeline of new opportunities. In short, you need to be kept abreast of progress week by week.

d)     Statistical reports – can you expect detailed and comprehensive reporting? You need data to be able to evaluate the campaign and feed the results into your own strategic model. This gives you a steadily improving ability to forecast your turnover and profitability for your financial year.

e)     Guarantees of performance – can the tele-marketing company provide you with a copper-bottomed guarantee of telemarketing performance based on solid fact? Without this you cannot build your mathematical sales model with any degree of certainty. BHT Marketing Ltd has developed a unique system which gives our clients this security and is one of the reasons why we have such high levels of repeat business. (See our testimonials)

f)      Can you tip-toe into telemarketing with the marketing company – or do they want a lot of money up-front and a guaranteed campaign duration?

8. How many appointments are real and what safeguards do I have?

You need a telemarketing agency which can demonstrate that all of their appointments are genuine and give you the opportunity to ring and confirm them all before you travel. Since 1997 all appointments arranged by BHT have been confirmed genuine by each of our clients.

9. What happens if the appointment doesn’t close to a contract?

Any agency worth their salt will tell you to give it back to them to follow-up at the appropriate time for you and then get you back in. “Once a business opportunity is on the “sales table” – it should be kept there!”

10. How do I maintain momentum?

After an initial period, the agency should sit down with you and discuss how the campaign is going. This helps to focus the attention on the weight and direction of the campaign which is needed in order to fulfil your objectives.

11. Is there anything else I can do to build my client base?

You can consider an integrated marketing campaign so that, for instance, your telemarketing campaign can be part of an e-Newsletter campaign and an integrated web-site campaign. Luckily, BHT Marketing Ltd can provide all of the skill sets needed for integrated campaigns because we have our “Circle of Marketing Excellence” who will come together and build your own bespoke campaign. (For more about the “Circle of Marketing Excellence” see the article dated July1st “The BHT Circle of Marketing Excellence” and look at “What we do in the “About us” section of the web-site.)

12. Should I take references

Very definitely BHT Marketing Ltd’s clients are so confident in BHT Marketing Ltd that they are happy for their Testimonials and references to be published on our website and in our brochures, so please take a look and see what they say about us.

I do hope that this has been of some use to you. If you would like to discuss any of this or talk about a possible telemarketing or integrated marketing campaign just call us on 0808-172-1900

Colin Bonham-Horton

Director: Business Development

A common enough thought throughout business.

The question is how do you get more people to know about your company and your product/service?

There are many and varied techniques to increase the market’s awareness of your company, but in today’s pinched economy we all need a technique that can achieve several objectives at the same time and therefore one which is the most cost effective.

You need a technique that will improve awareness, give immediate feedback, gather market intelligence and provide a supply of interested potential clients to put money back into your cash-flow. Is there such a technique?

Well yes, there is.

That technique is – telemarketing.

An effective, professional, telemarketing campaign can let companies know you are here. It will gather information about them, your opposition as well as get a reaction about your company and its product/service. Luckily for you, those companies that are looking into your market at that time will immediately respond positively thereby giving you a real sales opportunity and therefore be able to put money back into your cash-flow.

However, I must emphasise the three adjectives I used about the campaign, effective, professional and telemarketing, because there is a world of difference between just anybody picking up the telephone and an experienced professional agency.

An Effective Campaign

For any campaign to be effective it must be properly planned and targeted.

• You will have to decide, who are the right kinds of companies for your product/service, and who are the right people in those companies who you should talk to. You will also have to decide the geographical area you want to target. So the question will be, do we have an effective database with the right names and addresses or do we need to get one?
• You will have to agree what is to be promoted, which is the headline product/service and what are the fall-back products/services.
• You will need to decide on a “call to action” and so you will have to agree what that should be and then what the fall-back “calls to action” are.

All of this means that you will need an in-depth briefing meeting with an agency which has extensive campaign knowledge and experience. You can provide your company and product/service information and they can help you target your campaign by bringing their extensive experience to bear.

A Professional Campaign

It is vitally important that the person making your telephone calls represents your company efficiently, properly and professionally so that you can rest assured that your company’s reputation is in safe hands.

So the professional agency will be able to demonstrate that it has only people working on the telephones that are well spoken, intelligent, courteous and experienced and who treat every potential client in the way that you yourself would like to be treated.

Tele-Marketing

Tele-marketing should not be confused with tele-sales.

Telesales organisations are often large call centres full of unskilled, part-time and short term operatives. They read from scripts, have to make large numbers of calls per day, have no interest in what they are selling apart from the commission they receive and their attitude of pressure and indifference comes across. This does nothing to build the client’s reputation – just the opposite!

Tele-marketing, on the other hand, will promote your company and product/service politely and courteously. It will discover if the recipient of the call has a problem which can be solved using your product/service and if that is the case then an appointment can be arranged so that you can meet the prospect and do the selling the proper way.

Telemarketing agencies are usually small, highly skilled organisations with demonstrable track records, client references and long-term operatives who genuinely like what they do, call it a career and who take ownership of each client’s campaign. Each operative is capable of leading a client briefing meeting and discussing their market and their goals. Most important is that each operative will talk to each caller without a script. Their involvement and enthusiasm comes across and they are usually perceived as being a part of the client company.

So if you want to raise your company’s profile, collect market intelligence and find prospective buyers you need an effective, professional tele-marketing campaign and BHT Marketing Ltd are just the agency for you.

If you would like to know more about how a telemarketing campaign is run and how it could help your business why not give us a call on Free Phone 0808-172-1900 to arrange a no obligation meeting -

OR we can simply talk on the telephone – after all that’s what we do all day!

We have surrounded ourselves with other excellent marketing entrepreneurs who became “The BHT Circle of Marketing Excellence.” They work in all disciplines and so allow us to offer  the complete marketing service.

We are very proud to say, that despite the sluggish economy, our concept is working well and we are now providing a wider range of marketing services to 30% of our client base.

So if you are looking for marketing services, from Virtual Office to PR, Telemarketing to Copywriting, Website building to Smartphone Apps, Mail-shots to e-mail marketing – we can supply it all.

We can supply anything you need in the marketing spectrum.

The ethos of BHT has always been to put the customer first. We will not, knowingly, supply a second-rate service and so when, in the past, we were approached to provide different marketing services, we always recommended other companies that we knew could do the job properly.

BHT continued to focus on and specialise in building the ultimate in telemarketing support. However, in mid-summer of 2009 we came to realise that our telemarketing service was being recognised as a first rate service, in all markets from simple to highly complex and that we needed be able to provide our clients with a much broader level of marketing support.

Consequently, by developing a good working relationship with “Our Circle of Marketing Excellence”, we can now provide our clients with any of the services listed below, whilst we act as the project leader. This approach leaves the client free to do what they do best – run their own business, and rely on us and our team to get the job done.

If you need one of these marketing services or would like to discuss and/or build a marketing strategy, all you need to do is call us on 0808-172-1900 and we will talk to you about your strategy and then build the appropriate team of experts to suit it and you.

It’s  Win, Win, Win!

Win for You because you get the expert team to suit your marketing needs.

Win for our Our Circle of Marketing Excellence because they get to do what they do best.

Win for BHT because we get to support and develop the relationship with another client.

Everyone’s a Winner – and you can’t get much better than that!

The reality probably was “I tried telemarketing once and I didn’t get it right first time, so I gave up.”

Telemarketing is a long-term marketing tool – not a quick fix.

A fundamental point to be made at the outset of this article is that marketing using the telephone is a skill-set that has taken BHT Marketing Ltd years to develop and refine. The result is that BHT can demonstrate how a telemarketing campaign should work within specific markets. This experience and the statistical evidence for each client is invaluable knowledge. A regular, long-term campaign with BHT will provide each client not only with a steady flow of interested parties with the corresponding prospect of growth in turnover and, therefore, profitability, but also a better understanding of how to penetrate your market and what its frequency is.

However, because of the poor reputation that has been generated over the years by the majority of “get rich quick” telemarketing agencies, the concept of telemarketing as a legitimate marketing tool is often disbelieved and mistrusted. As a result, it is undervalued and underutilised.

The first point, therefore, is that, because telemarketing is a hard-won skill-set it should only be undertaken by professionals, with a proven track record, if you want to achieve reasonable and consistent results. Some companies believe that the salesman or the sales co-ordinator, or even the secretary, should conduct their telemarketing to find those all important sales leads. Why would you put untrained people into the vanguard of your business and not have sleepless nights? This misunderstanding of the skill needed to conduct a professional telemarketing campaign, fosters the popular belief that the poor results achieved by these untrained, in-house groups, is proof that telemarketing doesn’t work.

Secondly, telemarketing is part of the whole panoply of marketing and, where possible, should be integrated into an overall marketing strategy. The best results are always achieved if there is a cohesive marketing strategy which involves aspects of several disciplines like advertising, e-campaigns and telemarketing. Individually, each discipline will achieve a level of result but together they will improve sales performance all round.

Thirdly, you will need a reasonable budget if you are going to conduct a marketing campaign. Professionals, in the marketing business, will work with you to build the best campaign to suit your objectives and will always be prepared to design a campaign to fit your budget. However, you must realise that a lower cost campaign, will yield lower results. You can’t give the marketers a low budget and expect to get the results from a high spend campaign.

Fourthly, you can’t have fixed ideas about what to expect. If you do and the results you expected are not forthcoming you will, either blame the telemarketing company or telemarketing itself. If you see the discussion with a marketing company as a simple purchasing exercise where the telemarketing company has to be set targets and limits you have missed the point. It is better to see the discussion as the beginnings of a working partnership which is aimed at the common goal of building the success of your business. A professional telemarketing company, like BHT, will be in constant touch with you refining, re-focussing and steadily developing the campaign to maximize its performance for you.

In conclusion, if you want to move your business forward enter into the discussion with an open mind and work with the marketing company to build your tailored campaign – together, suiting your needs and your budget. Recognise that your expectations may have to be lowered, initially, if you have a lower than required budget but that as success is achieved your budget can expand and therefore your marketing ability can grow and you will win more sales contracts and so your business will grow in line with your medium-term vision.

The Result – a working marketing partnership steadily growing your business – SO – everybody’s happy!

“Kelly is just what we’ve been looking for” says Christine Bonham-Horton, Director: Operations. “She has the personality, as well as the quality, that distinguish BHT telemarketers as being above the norm when it comes to people’s expectations of what a telemarketing company can provide. There is no doubt about it, if a company is looking for quality people to work on the telephones, promoting their Business to other Business, then BHT has just what they want.”

“Kelly joined us at the beginning of May and despite a baptism of fire, having had to jump straight in at the deep end because we are so busy,” Christine continued, “she has learnt quickly and is developing very well. Colin, my co-director, and I are very pleased with her progress fitting into the team seamlessly and what is most important she has achieved significant results for our clients in her first full month”.

BHT is moving steadily towards the 2011/12 goal of opening our first regional office and the development of strong team members in Northampton is crucial to this. Sadly, the company must say farewell to a valued team member at the end of July as Gemma Martin leaves us to pursue a long-held personal ambition to go to university and get a degree. She will be sorely missed as she was not only a very good telemarketer, but also our book-keeper and was recently making great strides in her training to become the Midlands Sales Manager. We all wish her well with this and good luck for her future. We will be looking to replace Gemma, probably in September, with an equally strong player to join the rest of Team Northampton and hopefully pick up the sales mantle with Colin.

Other developments in the company over the last few weeks have been additional copywriting quotes and contracts, new clients for our Virtual Office Services, more interest in Smart phone Apps, a fabulous i-phone app development and significant client/service additions to our telemarketing client portfolio.

“One of the things that is very exciting about our business since our extension into the rest of the marketing spectrum,” says Colin Bonham-Horton, Director: Business Development “is, not only that we now have a more varied and diverse offering for our clients but also that the technology that we help to promote is fascinating. We find ourselves being immersed in 3-Dimensional technology, Control Devices and Costing/Design Programmes and because of the calibre of personnel that we have in BHT our clients and potential clients can feel confident that we can support them properly, with confidence and professionalism.”

All in all, the business is moving forward along the 5-year plan and our future continues to be a very exciting one – not only for us but for our clients too.

The designers can experience excitement that the creation they have worked so hard on for several months is finally ready to go out into the big wide world and be seen by hundreds or even millions of people.

They can feel relief that the endless discussions, compromises and design creation and submission are over

They can worry that their client may not ultimately like the finished result no matter how much talking and research  has been carried out and however much agreement has been reached.

They will also suffer a feeling of sadness because something that they have been working on so closely for so long is now finished.

The client and the clients customers will also go through a gamut of emotions when a new site is launched.

Within the client company some will like it others may not – for a whole variety of reasons.

Some customers may welcome the new site whilst others may prefer the old site as they were used to it and felt comfortable with it.

These mixed feelings can become an issue. Consequently, there is a need to manage the transition from old to new and this can be done quite easily by launching the new website in controlled phases.

This approach has several advantages for both client, designer and most importantly, the client’s customers. Here are just a few:

• The client can spread the payments for the web-site development over a longer period of time by agreeing a fixed monthly fee. This helps both the client’s and the designer’s  monthly budgeting and cash flow management.
• The feedback from the clients customers can be gathered over a period and allows for inclusion in the next phase. This enhances the “caring for our customers” approach and makes customers feel that their comments are appreciated and taken on board.
• New ideas and technology can be  incorporated into each new phase.
• The client’s customers will become used to the steady development of the site and become involved in its progress.

Phased development also works for brand new websites. For example, the first phase could be to get a presence on the internet whilst also providing an important demonstration tool for the sales team. The second phase would be to add more descriptive content and the third phase would be to include market feedback.

The advantage gained from websites being developed in phases is a flexibility in the time line. If a product needs to be launched before the  site can be completed then phase development is the best choice. The product can then be brought to market, demonstrated and, hopefully, be sold while the second and subsequent phases are being created.

So in summary phase development has several advantages over a simple one-time site development.  The client gets to spread the cost whilst the site and product/service launch can develop over a natural time period period involving market and customer feed-back.

If you have any thoughts or would like to talk about a progressive web-site development just contact me through BHT Marketing at 0808-172-1900.

Keep Smiling
Gem : Creative Director : Aark Design Ltd