“Telemarketing gives you instant feedback, market intelligence and a steady and increasing flow of appointments.”
Telemarketing has a very important part to play in any marketing strategy where information as well as sales growth is the objective.
This article will outline why you need telemarketing. It will detail the major concerns about telemarketing and show you how to find the right telemarketing partner. Continue reading “Why telemarketing?” »
For reasons beyond your control you will always lose clients and therefore turnover and, worst of all, profitability.
Now in today’s world there is an even more urgent need to address any potential downturn by pursuing a steady marketing strategy.
There is a way to improve on the effectiveness of a marketing campaign and that is by combining it with other marketing techniques. I have often told people that if you despatch a mail-shot you will achieve a success rate in the region of 0.5% to 1%. However, if you combine that with a telemarketing campaign you will double the performance. The converse is also true. If a telemarketing campaign is followed up, where appropriate, by documentation then the performance improves.
In today’s economic environment however, the majority of us want a combination which works but which is also low cost and effective. Continue reading “Why have an integrated marketing campaign?” »
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