“If more people knew about us I’m sure we could sell more.”
A common enough thought throughout business.
The question is how do you get more people to know about your company and your product/service?
There are many and varied techniques to increase the market’s awareness of your company, but in today’s pinched economy we all need a technique that can achieve several objectives at the same time and therefore one which is the most cost effective.
You need a technique that will improve awareness, give immediate feedback, gather market intelligence and provide a supply of interested potential clients to put money back into your cash-flow. Is there such a technique?
Well yes, there is.
That technique is – telemarketing.
An effective, professional, telemarketing campaign can let companies know you are here. It will gather information about them, your opposition as well as get a reaction about your company and its product/service. Luckily for you, those companies that are looking into your market at that time will immediately respond positively thereby giving you a real sales opportunity and therefore be able to put money back into your cash-flow.
However, I must emphasise the three adjectives I used about the campaign, effective, professional and telemarketing, because there is a world of difference between just anybody picking up the telephone and an experienced professional agency.
An Effective Campaign
For any campaign to be effective it must be properly planned and targeted.
- You will have to decide, who are the right kinds of companies for your product/service, and who are the right people in those companies who you should talk to. You will also have to decide the geographical area you want to target. So the question will be, do we have an effective database with the right names and addresses or do we need to get one?
- You will have to agree what is to be promoted, which is the headline product/service and what are the fall-back products/services.
- You will need to decide on a “call to action” and so you will have to agree what that should be and then what the fall-back “calls to action” are.
All of this means that you will need an in-depth briefing meeting with an agency which has extensive campaign knowledge and experience. You can provide your company and product/service information and they can help you target your campaign by bringing their extensive experience to bear.
A Professional Campaign
It is vitally important that the person making your telephone calls represents your company efficiently, properly and professionally so that you can rest assured that your company’s reputation is in safe hands.
So the professional agency will be able to demonstrate that it has only people working on the telephones that are well spoken, intelligent, courteous and experienced and who treat every potential client in the way that you yourself would like to be treated.
Tele-marketing should not be confused with tele-sales.
Telesales organisations are often large call centres full of unskilled, part-time and short term operatives. They read from scripts, have to make large numbers of calls per day, have no interest in what they are selling apart from the commission they receive and their attitude of pressure and indifference comes across. This does nothing to build the client’s reputation – just the opposite!
Tele-marketing, on the other hand, will promote your company and product/service politely and courteously. It will discover if the recipient of the call has a problem which can be solved using your product/service and if that is the case then an appointment can be arranged so that you can meet the prospect and do the selling the proper way.
Telemarketing agencies are usually small, highly skilled organisations with demonstrable track records, client references and long-term operatives who genuinely like what they do, call it a career and who take ownership of each client’s campaign. Each operative is capable of leading a client briefing meeting and discussing their market and their goals. Most important is that each operative will talk to each caller without a script. Their involvement and enthusiasm comes across and they are usually perceived as being a part of the client company.
So if you want to raise your company’s profile, collect market intelligence and find prospective buyers you need an effective, professional tele-marketing campaign and BHT Marketing Ltd are just the agency for you.
If you would like to know more about how a telemarketing campaign is run and how it could help your business why not give us a call on Free Phone 0808-172-1900 to arrange a no obligation meeting -
OR we can simply talk on the telephone – after all that’s what we do all day!To arrange a meeting to discuss your needs and the various options BHT has to offer please click here and fill in the Contact information form or phone 0808-172-1900 and ask for Colin or Christine