We all want to find more sales opportunities.
The perennial question is – “How?”
Email marketing covers a lot of ground very quickly. However, from May this year you will have to have written and provable permission to send out your emails.
What does that actually mean in practical terms?
Firstly, it means that you can no longer send out emails to new audiences.
Secondly, and more importantly, it means that the people you are emailing already know you and what you do.
So you are not reaching out to new prospects anymore!
If you use Facebook and or Linked advertising you could expand your Reach but you are now dependent upon them reacting to you.
It feels as though marketing has been pushed back a decade or two –
or has it?
Business to Business Telemarketing, using legal TPS lists, can still cover a lot of ground quickly – 105 calls per day per operative here at BHT – and it has the added advantage of being able to get instant feedback. So you can tweak your campaign as you go.
Here at BHT we guarantee 15 calls per hour for a fixed fee of £29, with minimum runs of 10 hours per month for 6 months.
Let’s look at what can be achieved in that 60 hours
We can make 900 calls.
The responses are categorized:
- Telephone appointment
- Send Information and follow at a specific date and time (pipeline)
- Send information and try again next week
- Send information and try again in over 6 months
- Not able to talk to despite having been called twice
- Not interested
- Wrong data – the telephone number does not connect to the company
Each of these categories is quantified in absolute numbers and percentages so that an appropriate evaluation of the campaign can be made and any alterations made if necessary.
So you can still cover the ground and find opportunities whilst gathering immediate valuable feedback and building up your future prospect list.
B2B Telemarketing with BHT really does give you a lot for your money.
If you’d like to know a bit more about it without committing yourself to a campaign just give me a call on 0808-172-1900 (Freephone) and I’ll be glad to call you for a chat.
BHT – always happy to help.